Store Managers are ambassadors of the Longchamp brand. They are entrusted with overseeing the day-to-day operations of the boutique, driving commercial results, managing high-performing teams, and delivering a refined and luxurious client experience in line with Longchamp’s heritage and values.
As a Store Manager, you are expected to foster a culture of performance, inclusivity, client-centricity, and continuous growth within your boutique.
Job Purpose
To lead and manage the store to commercial success by inspiring and developing a high-performing team, ensuring operational excellence, and delivering a world-class customer experience aligned with Longchamp’s brand identity and luxury service standards.
Key Responsibilities
Team Leadership & Development
- Recruit, onboard, train, and retain top talent aligned with Longchamp values
- Conduct regular performance reviews and coaching sessions
- Foster an engaging, supportive, and goal-driven team culture
- Manage team scheduling and delegation to optimize boutique coverage
Client Experience & CRM
- Champion a customer-first mindset, ensuring an exceptional service journey
- Build, manage, and grow a VIP client base through clientelling initiatives
- Drive CRM targets including client data capture, reactivation, and loyalty
- Resolve complex customer issues with diplomacy and professionalism
Sales & Commercial Strategy
- Develop and execute sales plans to meet or exceed store targets
- Monitor KPIs daily, analyse trends, and take corrective action as needed
- Partner with local management on forecasts, opportunities, and challenges
- Leverage morning briefs to update the team on current performance and action plan
Operations & Compliance
- Ensure compliance with operational, HR, security, and loss prevention policies
- Manage store budgets, payroll, and controllable expenses
- Oversee stock management, deliveries, inventory accuracy, and shrinkage
- Lead store audits and ensure all operational procedures are properly followed
Visual Merchandising & Brand Standards
- Ensure consistent application of visual merchandising guidelines
- Maintain a pristine and luxury retail environment
- Coordinate seasonal VM moves
- Uphold the highest standards of store presentation
Key Performance Indicators (KPIs)
- Boutique sales revenue and profitability
- Average Transaction Value (ATV) and Units per Transaction (UPT)
- Client retention, CRM growth, and VIP sales contribution
- Staff turnover, development, and engagement scores
- Visual compliance and marketing execution
- Stock accuracy and shrink reduction
- Operational audit scores and loss prevention compliance
- Mystery shopper scores and client satisfaction (NPS)